Supporting humans in the toughest jobs. Noble Machines defines the Industrial Humanoid — capable, cost-effective, and shipping today.
A team that has built the world's first running humanoid, NASA's humanoid for space, and vehicle intelligence at Apple's Special Project Group.
Co-founder & CEO
Senior robotics software architect on vehicle intelligence at Apple Special Project Group.
Our north star and the operating principles that shape how the team executes every day.
To become the world's most trusted robotics company—transforming the future of work, unlocking progress across every industry, and elevating the value of work for people.
To build general-purpose robots that take on hazardous and physically demanding industrial tasks, enabling a safer, more efficient, and more productive world.
We approach challenges with optimism and pragmatism, continually pushing the boundaries of technology through innovation and technical leadership. We deliver meaningful impact through excellence in execution and attention to detail.
We empower each other to take ownership, drive for results, embrace continuous learning, and proactively seize opportunities to deliver excellence.
We operate with integrity in all our actions, honoring commitments, embracing accountability, and conducting business with transparency that earns the confidence of our coworkers, customers, and partners.
Robotics is a team sport, and our success depends on every team member executing at their highest level. We foster an environment of open communication, mutual trust, and respect where everyone's voice is valued equally, regardless of title or position.
From founding to shipping the first US humanoid to Asia in under 18 months — with new generations of Moby every few months.
Noble Machines started with four founding members and two folding tables in a small warehouse in Santa Clara.
We built a full-size humanoid in four months — hardware, software, and AI.
We achieved state-of-the-art mobility — training our locomotion policies on GPUs we bought off Facebook Marketplace.
Heavy-payload demonstrations and live demo at AGC.
Design to live demo in 3 weeks. Live demo at Hensel Phelps.
First US humanoid shipped to Asia — Moby palletized, crated, and out the door.
Launched out of stealth at GTC 2026 with two end-to-end fully-autonomous live showcases — featured in Jensen's keynote and showcased at NVIDIA's booth.
Industrial work is the backbone of our economy — and a massive TAM. Yet today's industrial robotics solutions are fixed, inflexible, and not economically viable for most industrial tasks.
America's most cost-effective humanoid. Best-in-class 50 lb payload. Any environment, any task, with fast onboarding — and it's full stack.
Five capabilities that define an industrial humanoid. Press play to watch each live.
A best-in-class 50 lb sustained payload with adaptive whole-body control — Moby carries more than any humanoid on the market and adjusts on the fly to keep loads stable.
Moby walks confidently across unstructured, real-world ground — parking lots, ramps, thresholds and uneven outdoor surfaces — without pre-mapped environments.
A compact footprint and whole-body coordination let Moby work in the cramped, brownfield spaces that wheeled robots and fixed automation can't reach.
Active stabilization keeps a carried payload level and steady while Moby moves — a humanoid gimbal for sensitive or precise material handling.
The same robot, the same AI — performing distinct tasks back-to-back. General-purpose by design, not single-purpose automation.
Noble Machines is full-stack — from hardware and manufacturing to the brain, AI models, data infrastructure, and fine-tuning pipeline. We own the entire vertical, so intelligence and embodiment improve together.
Rapidly adapt the base model to a new task.
Human-in-the-loop coaching corrects errors.
Continuous improvement via online reinforcement learning.
Learns, shares, and deploys new skills — just show or tell. Share physical skills like the App Store.
Connects intelligence to movement through hardware-agnostic APIs and whole-body control.
Capable, low-cost, built for the real world at scale.
Deeper technical writing on how we build versatile, AI-driven robots and the learning stack behind industrial autonomy.
How Noble Machines develops versatile, AI-driven robots built for the demands of heavy industry — and the world-modeling approach that makes them general-purpose.
What it takes to move past flashy demos — the learning stack, data pipeline, and post-training loop behind reliable industrial autonomy.
A global pipeline spanning semiconductors, construction, automotive and manufacturing — with purchase orders issued, MOUs and LOIs signed. Documentation available for due diligence post-NDA.
“We have talked to all humanoid robotics companies around the world. We're particularly excited about working with Noble Machines to push the frontier of humanoids.
“No American humanoid company ships a robot, and Chinese robots like Unitree cannot do anything useful that needs payload. Noble Machines is the only company that ships robots to us with the payload capacity we're looking for.
Automated material handling across cleanroom and fab logistics — including carton box, tray and FOSB handling — where sustained payload, precision and uptime are mission-critical.
*POs, MOUs and LOIs available for due diligence post signing NDA.
Deployments for applications in logistics and manufacturing.
Deployment in material handling such as home appliances, manufacturing.
Deployment and co-developments in inspection, manufacturing and logistics.
Deployment and co-developments in construction material handling, tool usage.
Hardware cost falls from $70K to $25K as volume scales, while recurring subscription revenue per unit climbs with every software update.
Note: Subscription fee increases as more capabilities are rolled out through software updates.
Hardware is a one-time $159K cost, while AI and software compound recurring value with every update — driving 78% of total lifetime value per robot.
Expand each vertical to see the monthly value created, the subscription captured, and the bottoms-up labor calculation that supports it.
Hazardous, highly regulated tasks (operating breakers, demolition) and low-value repetitive work (material handling, reality capture) consume specially trained, expensive workers — and expose them to injury.
$400/day × 4 workers × 22 days = $35,200 / monthRegulations require jackhammer operators to rest 4 hours per 30 minutes of use (~1 effective hour/worker/day). A robot operating power tools continuously for 4 hours/day replaces ~4 workers. Average demolition labor ≈ $400/day (CA $560, TX $320, UK £350).
$400/day × (2 + ⅓) × 22 days = $20,533 / monthToday customers need 3 workers plus 1 full-time manager to handle material. At $400/day per laborer across two shifts, the robot replaces 2⅓ headcount equivalents.
$6,000 – $8,000 / monthCustomers currently use skilled field engineers for reality capture. The robot performs this concurrently while material handling — adding value at no extra time cost.
Assessment as of Oct 2025, based on public demos and customer references. Moby leads on payload, cost trajectory and non-flat terrain.
| Robot | Payload | Cost today | Projected mass-prod. cost | Stairs / non-flat |
|---|---|---|---|---|
 Moby 3Noble MachinesUs | 50 lb | Low | Very Low | Strong |
 G1Unitree | 15 lb | Very Low | Very Low | Strong |
 Atlas (Electric)Boston Dynamics | Unknown | High | Medium | Unknown |
 DigitAgility Robotics | 35 lb | Medium | Low | Unknown |
 OptimusTesla | 20 lb (est.) | High | Low | Unknown |
 Figure 02Figure | Unknown | High | Unknown | Unknown |
Disclaimer: Categorization of Apptronik, Figure and Tesla is based on inferred assessments of current design choices rather than officially verified performance data.
From Jensen Huang's keynote to live demos on real job sites — Noble Machines is earning the trust of the industry's most important players. Explore photos, press and video below.
Noble Machines was featured in NVIDIA founder & CEO Jensen Huang's keynote — named on stage alongside Hyundai, Unitree, Figure and the robotics partners building the future of Physical AI.
Selected as 1 of 4 robotics partners to showcase at NVIDIA's booth — four booths, three robots and two fully-autonomous live showcases, with conversations on Physical AI and humanoids in semiconductor. Jensen Huang visited the team at the booth.
Moby took center stage at the ADLINK booth, welcoming NVIDIA leadership — Deepu Talla, Madison Huang and Lori Huang — for live demonstrations of industrial general-purpose humanoid work.
Co-founder & CEO Wei Ding sat down with national broadcast and newswire outlets — including WGN-TV's Marcus Leshock — to discuss shipping industrial humanoids and the road ahead for Physical AI.
Noble Machines leaders are invited to speak across the industry's most important humanoid panels — from safety standards and certification to scaling humanoids in the real world.
From its debut at the four-month mark to autonomous material handling on real job sites and in semiconductor fabs — Moby demonstrates real-world capability where it matters, drawing standing-room crowds on the GTC floor.
Moments from GTC, COMPUTEX, Automate and the press circuit. Click any photo to enlarge.
Watch Moby handle payloads, stairs, navigation and autonomous tasks. Click any video to play.
Develop the next-generation industrial humanoid form factor.
Move from pilots to fleet deployments with signed customers.
Extend our lead in autonomy, whole-body control and skills.
Visit our lab for live demos. MOUs available for due diligence post-NDA.
